How to properly care for your jewelry so it stays beautiful for many years
Jewelry is not just an ordinary accessory. For some, it represents a personal memory, for others, a gift with deep value or a favorite piece that underlines personal style. If jewelry is to look as beautiful as the day you received it or bought it, it deserves gentle and regular care. It is not complicated - you just need to know a few simple principles.
Silver – elegant yet sensitive
Silver jewelry has a timeless look, but over time it naturally reacts to air, sweat, and perfume. This can result in a subtle darkening of the surface, which is a normal characteristic of this material.
- Storage: Store jewelry in a dry place, ideally in a sealed bag or box.
- Avoid water: Do not wear them in the shower, in the pool, or during sports activities.
- Polishing: After wearing, gently polish them with a soft cloth.
- Restore shine: In case of more severe tarnishing, professional cleaning or a special silver solution will help.
Gold-plated jewelry – a subtle shine requires gentle care
Gold-plated pieces look luxurious, but the layer of gold is thin and can wear off over time if worn carelessly.
- Put them away before showering, sleeping or playing sports.
- Wipe them with a dry cloth after each wear to remove sweat, cream or perfume.
- Store them separately from other jewelry to avoid scratches.
Rhodium-plated and non-rhodium-plated jewelry – the difference worth knowing
Rhodium plating is a protective layer that adds shine to jewelry and protects it from tarnishing.
- Rhodium-plated jewelry is more durable and retains its shine longer, but it is still advisable to avoid water, perfumes, and chemicals.
- Non-rhodium-plated jewelry may darken over time, which is natural. The shine can easily be restored with gentle cleaning or professional polishing.
14k and 9k gold – a durable classic
Gold is one of the most durable materials we offer, but there is a difference between 14-karat and 9-karat gold.
- 14k gold has a higher proportion of gold, which makes it retain its color and shine longer.
- 9k gold can react delicately to moisture and sweat over time, so it requires care just like other materials.
- Gold can withstand everyday wear, but contact with cleaning agents or chlorine is harmful to it.
- The surface can be gently cleaned with a cloth or lukewarm water and mild soap. After cleaning, it should be dried thoroughly.
Everyday care principles
- Only put on jewelry after applying perfume, cream, or makeup.
- Do not expose them to unnecessarily humid environments, such as the bathroom.
- If you are not wearing your jewelry for an extended period of time, store it in a sealed bag or box.
- Do not wear jewelry while doing housework or playing sports to prevent damage.
Restore shine
Even the best quality jewelry will lose its original shine over time. However, this does not mean that it is ruined. In most cases, it can simply be restored with professional cleaning or polishing, making it look like new again.
Proper care is not difficult – it’s just a few simple habits that will significantly extend the life of your jewelry. Whether it’s fine silver, a gold-plated detail, or a gold ring, every piece deserves attention.
If you are not sure how to best care for your jewelry, we will be happy to advise you directly in store or through our customer support.

